We are Jess and Ali, best friends turned moms, turned business partners. We share our lives together and have always dreamed of creating a business that truly embodies who we are and the special bond we share.

Our backgrounds in branding and our passion for style and comfort brought us to the idea that you don't have to sacrifice comfort to still achieve an elevated look. Our collections will always be perfectly curated, wearable and so cute, because after all, we are Choosy.